This image was stencilled on to a wall in an urban area of Madrid, fed up with the advertising that adorns the walls in most modern cities it’s author calls for a ban on the insidious advertising that subconsciously invades contemporary minds.
Earlier this week UK politicians agreed to allow product placement on national television, whether this really changes anything is up for debate as many brands already sponsor programmes, but personally I fear for the creative integrity of the programmes. Is this an avenue we really wish to travel down? The use of subliminal advertising in programmes had been outlawed for some years now and this new legislation seems to open the doors for the “admen” to get their hands on consumers when they aren’t paying attention, slumped in front of the television after a hard day’s work.
I can’t stomach the over branded film experiences of Transformers and other such movies that have been released recently. I prefer the films and television programmes that I watch to maintain a level of realism, to provide an experience that I can believe in. I will watch will interest and enjoy seeing if viewers are ready for what I consider a brand experience too far.
